If you spend some time traveling around the country to 'small' towns you'll eventually see another Kress building like the one in downtown Lakeland. For a quick refresher, Explorations V is housed in the Kress Buildng on Munn Park. Kress was a large chain of five & dime store

I am in Mobile, AL today for business and walked by a Kress Building in their downtown. The first picture below is the name-plate of Lakeland's Kress Building, below is the one in Alabama.

Doing a quick Flickr search of 'Kress' you'll find a number of photographs of old Kress buildings all around the country. Here's one in Kansas, here's another in Texas.