July 4, 2008

Thoughts on the CSX/Blogging Article

Posted by Josh Hallett on June 18, 2007 at 07:22 AM

The CSX/Blogging article ran in today's Ledger. I think John Chambliss did a good job with the write-up. The article looked more at the overall issue of hyperlocal blogging rather than the specific development of the CSX story itself. Here are a few random thoughts:

- Susan McManus from USF states that blogs are a form of activism. That's not always the case and it's not always good to make broad generalizations about what a blog is or isn't. A large number of people who blog aren't interested in activism.

- While blogs helped push the overall dialogue of the story, much of the true groundwork was done by Billy Townsend of the Tampa Tribune. If you want a review of how the CSX story developed online click here.

- One of the benefits of blogs is long-term search relevance. While there may be short-term discussion around a post, it's the long-term visitors that can add up. Do a Google search for 'winter haven csx project'. What comes up first? Probably something from the Winter Haven Chamber. That's the true power of blogs.

- The photo of me was taken late on a Saturday at Richard's Coffee....a slow time. Generally there are more people in there :-)

- Of course the story does feature a picture of me 'blogging'. That's what's always funny about stories like this. The photographer shows up and says, "I'm supposed to get some shots of you blogging......so blog." Looks exciting doesn't it.

- Also, for the record, I am in favor of the CSX project. I just think it needs to go through the proper channels for approval.

Comments

I have been a regular reader of your blog (and LakelandLocal's) for several months now but I would like to take this time to thank you both for the time and effort you put into these. I am always impressed with the sites and enjoy them very much.

Sincerely,
-Jon R.

I'll post a similar comment to the one I posted on Hyku. What is the significance of the fact that the overwhelming percentage (76-24) of readers who responded to the Polk Pulse question the day the CSX blog story ran said they didn't read local blogs?

Tom:

With blog readership it's more a who and not a how many. I know that my blog is read by a number of reporters in this market from a variety of papers. If I reach them then there is a chance that a story will go wider.

A perfect example is the CSX story. The Ledger had done very little
reporting on the story until Billy at the Trib and a few other bloggers
brought it to the forefront.

The big thing though is that EP is a hobby and not a business. It doesn't matter if I have 30 readers or 300. Readership at newspapers matters, it drives revenue and the business.

While the Ledger might have a large circulation and readership, when you start to look at the article level there might not be many readers.

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