Former News Chief publisher Robin Quillon left Winter Haven last year to head up a new project in Jacksonville, FL for the Jacksonville Times Union. That project has been announced: My Clay SUN. It's a citizen-journalism/reverse-publishing project for Clay County, FL.

Starting Feb. 15, My Clay SUN will replace The Clay County Line. Along with it will come a new Web site, myclaysun.com, that will do more than offer the same content as the printed edition, according to those behind its launch. It will also give readers a chance to talk about what's going on around them in blogs and other formats.

Home-delivery Clay County subscribers to the Times-Union will find My Clay SUN in their Thursday through Sunday papers. It also will be found in some stores and news racks in the county for free.

"The people of Clay County deserve a good local product," said Robin Quillon, special projects director at the Times-Union. "My Clay SUN will be a real, deep look at the community."