Last week I created a new content category on the blog: Image. The purpose is to categorize items that deal with how Polk County is perceived, both internally and externally. Our 'image problem' is nothing new, but I have often said that it cuts both ways. Too often individuals and organizations do business with companies outside the county because they feel a company inside the county doesn't have what it takes.

One of the primary reasons this blog was created is because our external image is almost completely created by the media coverage of our region. Those that live here know the benefits of our communities, we need to start sharing that information.